Our huge global survey shows that leadership is lackluster at most companies—not only are employee satisfaction rates low, but executives are not offering the feedback and development opportunities that their employees want and need.

Richard Branson, famed British entrepreneur and investor, has recently released a book on management. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Branson shares what he has learned about being a leader from over 40 years in business.

 In an interview with The New York Times, Branson expands on a few of his approaches to management, including his companies’ occasional hiring of ex-convicts and his opinion on how unhappiness at work begins. While Branson may not have every answer, his success in business—and his likeliness to be named an ideal boss by British respondents to a Reed poll—suggest he may have some pointers.